New YouGov Galaxy research commissioned by Booking

first_imgNew YouGov Galaxy research commissioned by Booking.com has found 78% of Australian pet owners put their furry friends first when booking a holiday. Based on this research, Booking.com has launched a quest to find Australia’s most travel-savvy pet to help animal-loving holidaymakers pick their next getaway destination.Luke Wilson, Area manager for Australia at Booking.com spokesperson for Australia said: “The research clearly shows there is an appetite amongst Australians to enjoy holiday experiences with their pets. That’s why we have created a ‘Pet Pawtal’ to assist pet owners in finding accommodation options.“With more than 26% of our 28 million listings around the world being pet friendly, travellers are spoiled for choice when it comes to choosing a getaway with their furry friend.”In this new role, one lucky pup will be given a new ‘leash’ on life with the world’s most novel job: Booking.com’s world-first ‘Canine Travel Advisor’. The ultimate candidate will be passionate about travelling the globe and will require in-depth knowledge of the best wide-open spaces, sun bathing spots and holiday hotspots!The search begins as research has found 40% of Australians feel guilty leaving their pet behind when going on holiday, with Millennials leading the trend. 93% of Aussie millennials miss their pets throughout their break, and more than one in three go as far to say they miss their fur baby all day, every day! When it comes to choosing a travel buddy, nearly three quarters of Australian pet owners (70%) said they would prefer to travel with their pet, rather than their partner or mate. It’s no wonder they have long been known as a man’s best friend!Pet owners can nominate their pooch to be Booking.com’s World-first Canine Travel Advisor by visiting the Pet Pawtal HERE. booking.comdogspetslast_img