8 social media pitfalls & opportunities for credit unions

first_imgWe’ve all heard this: “More social media engagement is a must! More, more, more. Now, now, now.”That’s fine and dandy as a concept, but most marketers at credit unions are already spread thin. Social media has typically gotten shortchanged as a result. Financial institutions have, for the most part, gotten away with it, largely because finances were one topic too personal or too important for most customers to interact with on social media.That has officially changed.Since mobile is rising faster than any other banking channel, these numbers are quite eye-opening. In the eye-popping department, these same people interacting with their institution through social media are younger, more affluent, and are more satisfied than those who don’t.1Thankfully, there are ample ways to make social media magic happen for your credit union.Before we get to the top 4 ways to maximize your social ROI, it’s important to recognize the top 4 social media pitfalls. (It’s OK if some are painfully familiar!)Top 4 Social Media Pitfalls to AvoidHeaping it onto an already full plate. This is where every company starts, and it rarely succeeds. The conundrum is the amount of work needed is not enough for a full-time position. Those 10-15 hours a week are vitally important, though. But for the already-busy employee, social media will be the first tasks to get shortchanged as they try to keep up with their work demands. You can count on that as much as you can Kim Kardashian posting a selfie.Weekend darkness. A lot happens on the weekend. If your social media duties are handled by an employee who doesn’t work (or has limited hours) on weekends, well, you see the problem.Handing it over to the young newbie. It’s very tempting. Which is why so many companies pass off the social media duties to an intern or the young new hire just out of college. After all, they use social media like oxygen right! While they get social media, they may not get your business yet. Or your members’ wants and needs, or your comprehensive marketing strategy, or your strategic roadmap to consider in all communications. Handing this responsibility to someone because they know how to use the tool is like giving someone a hammer and expecting them to build you a condo.Making blatant sales pitches. These don’t go over well on social media. Especially if you post infrequently, yet when you do it’s an offer about a promotional loan or savings rate. That’ll be crickets you hear in the background. This also prevents you from building an audience, because the audience’s first impression will peg you as a salesman and never follow you in the first place. Top 4 Opportunities to Improve Your Social Media You may be on to the first two already, but you might be surprised by the last two.Get the right tools. If you’re not using a social media management platform, you should start. Hootsuite is the most commonly used. The ability to schedule posts (on all your social outlets in one dashboard) as frequently and far in advance as you want makes it easy to carve enough time to schedule dozens of posts. Hootsuite’s free version is fine to start, but as little as $10/mo nets more functionality and the ability to have multiple users using the platform. If you’re doing anything internally, your employees absolutely need this most basic of tools.At least consider farming out your social media. You may or may not end up doing so, but it is seriously worth considering. A reputable firm can provide the content and expertise for less than an employee salary, and they’re experts. There are downsides, like concerns over getting your voice or complexity of the industry. Regardless, through the process of vetting firms (don’t go with an individual, otherwise you’d be better off hiring internally) you’ll learn what you want and don’t want, and be able to pinpoint a budgetary number on the value.Leverage your existing partnerships/vendors. Use (and choose) your third-party vendors wisely. Some may have a social media presence you could tap into, even if it’s just re-tweeting something of value. There are ways to go beyond this, and here’s where your biggest social media opportunity may be. For example, at Buzz Points (a debit/credit card rewards program) we generate social media content for our credit union clients so all they have to do is cut and paste. We don’t charge for this (or roll it into program cost) since we stand to benefit from enrollment and engagement as much as the credit union does. So you gain a team of social media experts just as incentivized as you are, at no additional cost. Icing on the cake: the type of content fares better on social media than most that a financial institution would typically generate.Do what JC does. Not that JC. Follow @JillCastilla on Twitter and learn from her. This CEO of a small community bank in Oklahoma is the best example of a community financial institution absolutely nailing it on Twitter. She’s very community focused, positive, helpful, and rarely talking (directly) about her institution. In the process she’s built a huge following, created a to-die-for image/reputation for her institution, and even (gasp) drive business right from Twitter.Of course, there are plenty of experts to learn from. Make it a point to read an article every couple weeks to keep your skills fresh. Convince and Convert, Content Marketing Institute, and Marketing Sherpa are all great outlets to find best practices, stats, and insights to build your know-how.1Gallup, “U.S. Retail Banking Study,” 2014 97SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Dante Dominick Danté Dominick is an award-winning content and marketing strategist with specialized knowledge for the financial services industry. He has helped over a hundred community financial institutions improve their image, creative … Web: www.buzzpoints.com Detailslast_img read more

Eva Marie Ulibarri, age 88

first_imgEva Marie Ulibarri, age 88 of Greensburg, IN died Friday, June 16, 2017 at the Morning Breeze Health Care in Greensburg, IN. Eva is the daughter of Conrad & Pablita (DeLaO) Madrid. She was born in Arigon, NM on November 11, 1928. She was married to Nick Ulibarri who preceded her in death. Eva raised her 5 children in Tucson, AZ. She moved to Indiana with her daughter and this is where she spent her later years and where she eventually passed away.She loved cookies and when she said “can I have a cookie” with that cute smile that no one could resist it’s needless to say she got a lot of cookies. When she was a young girl she had a horse named Carmel that she loved riding. She loved God and was proud of the fact that she traveled to the Holy Land. She was loving, kind, funny and the most positive person you could ever meet. Her family was everything to her. She had a great love for everyone and never met a stranger.Eva is survived by her children Nadine Gaston (Late Bill), Edith Grubb (Donnie), Nickey Ulibarri (Jadee) and Carol Haldeman. 1 sister Margaret Trujillo and numerous grandchildren and great grandchildren. She is preceded in death by her parents, husband, son Carl Ulibarri, sister Ruby Hernandez and brothers Joe Madrid & Alberto Madrid.Friends may call Friday, June 23, 2017 from 2-3pm followed by a memorial service at 3pm all at Meyers Funeral Home in Batesville, IN with Mark Vice officiating. Memorials may be given to the New Point Christian Church c/o the funeral home.Online condolences at www.meyersfuneralhomes.comlast_img read more

Another Lusignan escapee recaptured

first_imgEscapees manhunt… 4 more in total still on the runOf the 13 prisoners who escaped from the Lusignan Prison on Monday last, another was early Monday morning recaptured in Mocha Arcadia, East Bank Demerara (EBD), bringing the number of total recaptured prisoners to 12.Twenty-nine-year-old Shawn Harris was captured around 07:20h by Joint Services ranks.According to reports, the convicted robber was hiding in the bottom flat of a two-storey house.Ranks reportedly swooped down on the premises and captured the escapee without incident.However, a couple occupying the upper flat of the building was detained by Police for questioning regarding the harbouring of the man.Harris, originally of Lot 131 Pike Street, Kitty, was charged along with three others for the 2016 robbery of the Bank of Baroda branch at Mon Repos, East Coast Demerara (ECD).Recaptured: Shawn HarrisIt was alleged that on January 22, 2016 ,at Mon Repos, being armed with a gun and in the company of others, Harris robbed Bank of Baroda tellers Raywantie Lall and Latchmie Mohabir of $2.75 million; and Shirley Lucas, a female security guard, of her .32 Taurus revolver, property of RK Security Service.At the time of that charge, he had just finished serving time in prison for a drug possession related charge.On Sunday evening, 29-year-old Clive Forde, also called “El Sinkie”, was shot and killed after members of the Joint Services received information about the fugitive’s whereabouts.Upon their arrival at the East Ruimveldt house, the wanted man attempted to flee while opening fire on the lawmen. In retaliation, the Joint Services ranks returned fire thus mortally wounding the man.A 9mm pistol with five live rounds of ammunition was recovered a short distance away from where the escapee’s body fell.Reports are that a male resident of the area was said to be harbouring the criminal. However, the Police was yet to reveal if anyone was detained in this regard.Meanwhile, another escapee, this time from the Camp Street penitentiary, was arrested by Joint Services ranks in Hampshire, Corentyne, Berbice, on Saturday evening.Murder accused Stafrei Hopkinson Alexander was apprehended after a special operation was launched in the Police B Division with support from the Police Headquarters.At the time of his arrest, Alexander was said to be receiving medical attention for an existing wound from a medical institution which was not named. He was immediately transported to Georgetown and was due to make his court appearance on Monday.Further, Kerry Cromwell, another of the 13 who escaped from the Lusignan Prison on July 24, surrendered himself to the Police on Sunday evening.According to reports, Cromwell’s mother contacted a senior Government functionary and revealed her son’s whereabouts.She told the official that the escapee was willing to turn himself in to the Police. The woman, along with other relatives, took Cromwell to the Brickdam Police Station, where he was rearrested. He also is expected to be charged for escaping from lawful custody.To date, 12 of those who escaped from the Lusignan Prison have been recaptured with the exception of Paul Goriah.And three of those who escaped from the Camp Street Prison are still on the run and are considered armed and dangerous.They are Uree Varswyck, Mark Royden Durant, also known as Royden Williams, and Cobena Stephens, also known as OJ.last_img read more