Double your credit union’s email marketing results

first_imgNod your head if you get a lot of emails. I promise we’re not spying on you, but it’s clear you’re nodding.But (oh the irony) we’re also responsible for our fair share of marketing emails bulging other folks’ inboxes. Knowing first-hand how easy it is to get e-buried, how do you ensure your email is effective in motivating your target audience?Let’s examine a formula that more than doubled the conversions in a recent email campaign.You Can Do Better Than TargetNo, we don’t mean the well-known retailer. They’re doing just fine. We mean you can do better than “target audience.”As a credit union, you’re often working with a known audience. Existing members that you’d like to deepen the relationship, cross-sell, and further engage. Even better, you have data specific to each member. With the right insight, strategy, and execution, this can get you a long way toward that doubling of success.We promised a formula, so taking things literally, here it is: (PG + PB) – PI = $The variables stand for: (Personal Greeting + Personal Behaviors) – Personally Irrelevant = More Conversions, aka $Translated from fake math to real English: Leverage the known activity for each specific individual and tailor the email accordingly. Meanwhile, be sure to leave out any components that are not of use to that particular individual. When all rolled together the results will far exceed a one-for-all message.Seeing the ResultsMore detail on automating and executing the formula is available in Top 4 Personalization Techniques to Drive Non-Interest Income. That post spawned a lot of interest and inquiries, hence this follow up and sample case study.One of the examples in Top 4 Personalization Techniques was the Pot O’ Points email campaign. This campaign incorporated customized gamification while following the formula. The results were stunning.By one metric — enrollment in the program — the campaign more than doubled the average results over typical enrollment efforts.More poignantly, Pot O’ Points was designed to increase debit card transactions (and thereby, interchange revenue for the issuing credit union), and again following the formula knocked it out of the park. The chart below shows the transaction lift broken down by various cardholder segments.Download Case Study: Engagement Campaign for a detailed report on how the campaign was executed and a deeper dive into the results. Effective Campaigns Yield Sustained ResultsPerhaps the most eye-opening measurement is the sustained results. The campaign called for recipients to modify their behavior for a month. They would be rewarded for this modification, and so would their financial institution (in the form of increased interchange revenue). Of course, a credit union would love for this profitable modification to be long-term, not just for one month.Turns out an effective campaign, though having a finite duration, can spawn long-term effects. In some ways this is common sense: Coke doesn’t spend millions of dollars on its high-production value TV commercials in hopes someone buys one can of Coke one time. But we’re not as accustomed to this with fleeting email marketing.We should be.It’s as simple as (PG + PB) – PI = $. And assuming you’re interested in that $, it’s a formula very worth following.See details on the sustained results in the case study. And happy marketing! 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Dante Dominick Danté Dominick is an award-winning content and marketing strategist with specialized knowledge for the financial services industry. He has helped over a hundred community financial institutions improve their image, creative … Web: Detailslast_img read more

Crusader preview: No. 4 Ulysses stands in the way of a return to the playoffs

first_imgSkyler Struble #60 Brad McBath (Junior)1 9 #54 Nick Hyde (Senior)13 10 9 5’11 Caleb Fowler 59 88 9 63 o #42 Dylan Ferguson♣ 3 carries for 20 yards 5 ♣ #85 Jack Walton• 1 catch for 26 yards 6’1 ♣ #33 Logan Jones• 2 catches for 5 yards 6’0 Andre Fowler Tyler Murray Sage Ferguson 5’9 Varsity Cheer:  Kelsie Haydon, Faith Wilson, Cassidy Harriger, Tori Winger, Andi Dry #72 Connor Burnett (Junior)22.5 #65 Jason Norris (Senior)33 60 72 Connor Phelps 6’2 22 #25 Chris Kop (Junior)10.5 175 15 6’2 6’0 #7 Dylan Goodman (Junior)5 #58 Gabe Smith4.5 #15 Tristin Witham (Junior)3.5 11 140 9 Eric Kop #74 Andrew Fowler (Sophomore)0.5 Wellington’s roster: 11 230 Lukas Soria Ulysses2-07-124 WT YR 6’1 NAME 5’2 170 Michael Billington 1 5’7 WT Kyle Parsons 5’10 53 130 12 Ian Groom 70 10 200 75 66 220 Brad McBath Cheerleading Advisors: Stephanie Lawrence, Jayme Lowe 5’9 98 160 220 Braiden Buresh 167 5’9 12 #5 Connor Phelps (Senior)38 190 11 12 Cade Phelps 4 5’11 25 6’1 9 11 180 10 52 10 Matthew McComb Nick Hyde 6’1 6’3 Principal: Adam Hatfield   Assistant Prinicpal: John Buckendorff    Athletic Director: Brian Buchanan 10 #21 Colton Glover (Junior)7 190 160 # Bailey Etter 65 ♣ #16 Jared Shields• 5 catch for 71 yards and 1 Touchdown 140 9 9 6’2 5’11 Bryce Gilbreth Chase Pfalzgraf 7 33 9 Nic Reyes For Wellington to get into the playoffs, the Crusaders must win or hope for a Rose Hill upset of Mulvane. But if Wellington does win, it doesn’t guarantee playoffs. It also needs some points. Garrett Wilson, the voice of the Wellington Crusaders, has explained the situation here.Wellington-Ulysses game at a glance:Regular Season finale: Ulysses (8-0) at Wellington (4-4). It is Senior Night. Sage Ferguson, Connor Phelps, Jared Shields, Remington Gilkey, Nick Hyde, Jason Norris, Jace Lowe and Skyler Struble will be honored.Follow the game: Internet: Live twitter blogs on this site, Sumner Newscow. Twitter: Follow us at Cueballnewscow. Radio: Garrett Wilson, play-by-play, KLEY-AM 1130. FM: 100.3.Game night weather: Bring umbrellas. Forecasters are saying there is a 75 percent chance of rain Friday night.Series history: These two teams have played some of the most epic classic playoff battles in WHS history. 1996 and 2004 were the best of the bunch, unfortunately both won by the Tigers.Ulysses (3-4)1979 – Wellington 32 Ulysses 141993 – Wellington 3 Ulysses 101996 – Wellington 19 Ulysses 212000 – Wellington 28 Ulysses 62004 – Wellington 22 Ulysses 282009 – Wellington 21 Ulysses 0 (1st round playoff).2014 – Wellington 0 Ulysses 19.Game’s significance: Playoffs. Wellington has to win and then win by a few points to make the playoffs for the first time since 2010.Competing schedules: 2015 SCHEDULEWellington:Wellington 14 Augusta 25Wellington 36 Goddard Eisenhower 26Welllington 58 Circle 8.Wellington 34 Clearwater 12.Wellington 0 Andale 46Wellington 8 Collegiate 35Wellington 44 Rose Hill 20Wellington 30 Mulvane 42Ulysses: Ulysses 38 Liberal 19Ulysses 27 Hugoton 21Ulysses 34 Holcomb 20Ulysses 27 Colby 16Ulysses 49 Goodland 22Ulysses 0 Scott City 35Ulysses 34 Mulvane 21Ulysses 57 Rose Hill 7.Injury situation: Other than Remington Gilkey out for the season, Wellington should be in pretty good health.Intangible fact: Wellington head coach Tyler Ryan is 16-19 overall in his fourth season. He is 5-13 in the month of October, 4-7 in district play with all four wins in the opening game.•••••Season statistics (collected by Garrett Wilson): Wellington: • Scoring 28 ppg (224 on the year)o 43 of 104 on 3rd down (41.3%)• Giving up 26.75 ppg (214 on the year)o 21 of 70 on 3rd down (29.5%)• Passing (31.75 ypg)o #4 Cade Phelps♣ 20 of 48 for 254 yards and 2 Touchdowns• Rushing (284 ypg) Mulvane1-14-49 Tristin Witham 11 Seth Smith 6’0 Gabe Smith 10 10 180 5’11 24 54 12 130 9 9 215 10 Joe Ybarra 6’3″ 99/72 Caleb Reichenberger ♣ #7 Dylan Goodman• 3 catches for 13 yards 114 5’5 Jason Jeffery 5’6 46 9 Chris Kop 5’10 Derek Driskell 190 55 Logan Jones Crusader defensive stats: Deyton Araujo 5’8 12 5’7 26 #3 Sage Ferguson (Senior)9 135 5’11 Grey Hatfield 180 250 10 110 #12 Aaron Schoemann1 64 11 Chi Barton 9 185 165 5’8 o #21 Colton Glover♣ 16 carries for 82 yards (5.13 per carry) Wellington1-14-49 210 WELLINGTON TACKLESTackles 5’7center_img 12 10 Class 4A-1 District 7 3 Michael Ledbetter 11 150 9 by Tracy McCue, Sumner Newscow — That 19-year football playoff streak that Wellington once held has been followed by a four-year playoff-less streak. Wellington has its work cut out for itself if it wants to prevent a fifth consecutive year of no playoff football.Wellington hosts Ulysses. The good news is we don’t have to drive out to western Kansas this year. The bad news is Ulysses comes in here as the fourth ranked team in the state sporting a 7-1 record. It also has one of the most potent running back’s in the state.Ulysses senior Ian Rudzik, who has been recruited by schools like the University of Wyoming, has been racking up yards by the dozens. He has rushed for 1,533 yards and 16 touchdowns this season. He also can line up in a Wildcat formation as a quarterback and return kickoffs. The Wellington defense will have to be on its toes this Friday to contain No. 33.The district situation: 5’5 170 155 9 HT Trey Cary 6’1 132 Braden Struble 5’8 10 185 Wellington Crusaders 190 11 Jared Shields #85 Jack Walton (Sophomore)5.5 5’8 Managers:  David Matlock, Arielle Pottier, Kolbi Humphrey, Caitlynn Tingley, De’Andre Washington 10 9 158 Aaron Schoemann 5’8 #9 Derek Driskell (Junior)1 #16 Jared Shields (Senior)13.5 9 57 NAME #88 Skylar Struble (Senior)15.5 Ethan Rowley Colton Glover 6’0 5’11 Head Coach:  Tyler Ryan 10 11 5’9 56 74 210 Dylan Ferguson 294 Auston Trillo 5’6 5’8 HT 5’8 58 9 6’1 5’8 11 225 Brayden Sanders 12 62 Trayson Probst 12 77 #42 Dylan Ferguson (Junior)34 5’8 145 130 Assistant Coaches: Ryan Elder, Zane Aguilar, Rick Phelps, T.D. Buck, Tony Ybarra, Nick Wellington, Ross Foley Jace Lowe o Receiving♣ #5 Connor Phelps• 8 catches for 94 yards and 1 Touchdown Follow us on Twitter. Chance Wilson 78 Drake Alcorn 11 YR 9 Cody Metz 2 6’0 Close Forgot password? Please put in your email: Send me my password! Close message Login This blog post All blog posts Subscribe to this blog post’s comments through… RSS Feed Subscribe via email Subscribe Subscribe to this blog’s comments through… RSS Feed Subscribe via email Subscribe Follow the discussion Comments Logging you in… Close Login to IntenseDebate Or create an account Username or Email: Password: Forgot login? Cancel Login Close Username or Email: Password: Lost your password? Cancel Login Dashboard | Edit profile | Logout Logged in as Admin Options Disable comments for this page Save Settings You are about to flag this comment as being inappropriate. Please explain why you are flagging this comment in the text box below and submit your report. The blog admin will be notified. Thank you for your input. There are no comments posted yet. Be the first one! Post a new comment Enter text right here! 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Tweet this comment Cancel Submit Comment Subscribe to None Replies All new comments 6’2 80 9 21 220 185 31 5’9 6’3 150 150 9 Jacob Ewing Jason Norris 71 Julian Jimenez 32 290 20 Connor Burnett 10 84 Rose Hill0-20-8-41x #75 Jace Lowe (Senior)1 #50 Lukas Soria (Junior)18 6’0 11 9 133 #31 Remington Gilkey (Senior)11 Superintendent: Rick Weiss    Assistant Superintendent: Brad Morris 87 Joseph Parson 27 9 o #33 Logan Jones♣ 65 carries for 235 yards and 2 Touchdowns (3.6 per carry) 42 6 5’11 147 18 210 85/69 9 160                      Angela Wyckoff, Kayla Billington, Alexis Tracy, Brooklynn Henton 45 o #31 Remington Gilkey♣ 43 carries for 446 yards (10.3 per carry) and 5 touchdowns 81 9 50 190 5’11 200 5’8 150 9 Zhane Cowdin o #5 Connor Phelps♣ 189 carries for 1,065 yards (5.6 per carry)• 16 Touchdowns and 133 yards/game 155 9 140 # 240 Braden Lassley 16 250 Tyler Jimenez Remington Gilkey 5’11 13 61 5’10 6’1 Christian Clayton 12 PlayerTackles Jack Walton 130 6’1 30 19 175 o #25 Chris Kop♣ 90 carries for 410 yards• 4 Touchdowns and 4.5 yards per carry #33 Logan Jones (Sophomore)7.5 5’10 6’3 5’8 Carley Douglas, MaKenna May, Braedon Norris, Kellie Kemper, Lexi Saffell JV Cheer: Breanna Turner, Elizabeth Brownlee, Tatum Witham, Chloe Easterly, Dylan Goodman 155 230last_img read more

A Rally Call To Curb The Mob Violence Against Liberia

first_imgBy Johnny Baryougar White (Human Rights Practitioner and student of International Relations)Violence is destructive, whether it is physical or emotional. An act of violence leaves a person, place or situation in a less appreciative state. Violence can be caused by a natural phenomenon; it can be caused by the action, inaction or non-action of individual or group. Violence is a vice and must be avoided, no matter who caused it or where it occurred.Liberia is not a stranger to violence. The vice is deeply rooted in the country’s history. Violence runs as far back as the country’s foundation. The most vivid and recent picture of violence on the mind of Liberians is the brutal civil upheaval that caused the death of over a quarter of million people, ruined the fabrics of the development trajectory and destroyed basic social services. In short, violence rendered Liberia nothing, and violence is responsible for the current state of underdevelopment.Given that violence is destructive, the human race decided to find means through which physical violence (caused by man) could be curbed or punished. Philosophers like Thomas Hobbes and Jean-Jacques Rousseau believed that a central authority is needed to ensure law and order. To the effect, Rousseau coined the social contract theory, arguing that the people agree to surrender their power to a central authority that provides their needs and keeps everyone safe. When the authority effectively and unbiasedly performs its duties, the issue of violence can be handled. It is then true in the reverse that the failure of the sovereign to perform its duties often leads to violence.The case in Liberia is closely associated with the failure of the sovereign to live up to its responsibilities. Groups of people who have lost faith in the sovereign or more specific, the law, have carried out some of the violence that have occurred in the country. Such violence of a group can be termed as mob violence. Mob violence is part of the violence permeated throughout the Liberian society because of distrust in the system. The mob can easily be gathered but difficult to disperse. The mob is made up of people with different motives.The country is currently facing a high level of mob violence. The makeup of the mob raining violence on the country is not homogenous but heterogeneous. There are three identifiable segments of the mob: government, opposition and general population. These groups of people forming the mob in the violence against Liberia are ensuring that Liberia does not move forward. The violence from these groups is making sure that the country remains divided and underdeveloped. As a result of the violence, hate is permeating the society and selfish motives have defined the politics. The violence has ensured the misinterpretation of the definition of politics. Instead of politics in a general term being about determining who gets what, when and how, ‘it has become how I get what, when and how’. What is the interest and role of the different groups as mentioned above in this violence? For a start, let us look at the government. The Coalition for Democratic Change (CDC) led government has been in power for one year two months. The government alongside its fanatic supporters is seeking to ensure that the country is transformed and developed. Howbeit, the government sees it as a competition in which its strength can be shown thereby leading to more political benefits (re-election). In this effort, the government has come up with the notion that there should be no dissent and that everyone with opposing idea on the development of the state is an enemy of the state. The bigger picture of Liberia being developed in the end has been replaced with the thought of Liberia being developed by CDC. The government has forgotten the fact that whatever becomes of the country, everyone will be impacted by it. Economic, political or social mishaps know no party or special group of people. The civil war and the Ebola crisis bear testimonies of this fact. The government and its fanatics are beclouded with this thought of glory to the extent that it has taken the posture of self-righteousness wherein it considers everything done as good (even when the facts prove contrary).To ensure that no one steals away its glory or hinders it from attaining its desired glory, the government has allegedly dismissed staff(s) who it considers anti-government. The government has not hidden her view of opposition or individuals who shared critical thoughts of the government. The government has defined patriotism to be in total unison with government’s policies, agenda or actions; anything short of that you are branded enemy of the state. Yet, the economy of the country is in a “free fall”, poverty is rising and hatred is being groomed among the population. A turnaround of the current situation is needed as fast as possible. This attitude of the government is a violence that is hurting the country.The opposition to the government is also contributing to the mob violence. Opposition is often viewed as a government in waiting. Opposition is expected to have an alternative as to how the country should be governed. In Liberia’s case, it seems to be a contradiction. The opposition is redefining opposition to mean ‘it shouldn’t be you, but me’ or ‘a means through which I can also benefit’. The opposition in the country is currently engaging in activities that point to nothing but hate and jealousy of the government and a hunger of wanting to be there too. What difference can or would the opposition make, remains to be seen. In the first place, the political parties are just group of individuals wanting government jobs rather than individuals with particular political ideology or philosophy. This fact limits the opposition from drawing out a viable plan that can even help the government develop the country.Like the government, the opposition sees the politics of the country as a competition of glory rather than a collective effort through which we can develop and progress as a country. With the mind-set of wanting to win this contest, the opposition sees nothing good or appropriate in the actions of the government. In their constant and arrogant criticisms, they provide no viable solutions. The opposition obnoxiously believes that the government and its supporters are inept, unqualified and unsophisticated for statecraft.  As an opposition, it is not expected that one would agree with everything done by the state. However, as an opposition you must be able to carve out alternatives to situations that are not going well. Those alternatives must be provided out of respect and not with disdain. Some elements of the opposition have even resigned themselves to fabrication and doom-saying, while others have become satirists (an act that should arguably be left to comedians). Some elements of the opposition even use their status as a means of amassing wealth or landing a job. This level of violence perpetuated by the opposition is hurting the country as well. The general population, who should be on a truce-breaking mission or ensuring a rescue of the country from this mob violence is joining the fray. The general population has divided themselves into three groups: pro-opposition, pro-government and fair-weather. The pro-government and pro-opposition forces will stop at nothing in supporting the action(s) of their respective groups. They do so with no regret. These people could easily be counted as opposition or government but cannot because they hold no affiliations with any party nor do they work for government. They are just infatuated and sympathetic about their sides. The other force of the general population involved in this mob violence (fair-weather folks) is made of those who support the side that brings them daily bread or joy for the moment. They could support any of the previous two sides. This group of people could easily be seen as objective but they are not. They are making their choices based on their personal benefits. These are in fact the most dangerous because they appeal to independence but cheer on the wrongs in as much their interests (rather than the state’s) are taken care of. All sides in this violence must be stopped. It is high time everyone got involved in curbing this violence. Our inability to curb this mob action will do us no good but bleed this country to its demise. The mob action is not only affecting the development of the country but also the people. We are becoming tense in our every action; we are bitter; we are divided. In Liberia, we now celebrate evil news of another, insofar that person does not fall in our interest group. We demean the dead in the name of politics. We now measure success by the failures of others rather than an acceptable standard or successes beyond the benchmark. With our mob action against the country, we are becoming parochial, complacent and refusing to look at the bigger picture. We all (opposition, government and general population) have ascribed to the ‘Tu Quoque’ Fallacy. We believe that our opponents or opposing side has no right to make any suggestion to improve the country because either their actions run contrary to their suggestions or they failed to improve the very situation when they had the opportunity. Howbeit, it is worth mentioning that there are still neutral and good people in the general population who are yet to get involved in the conflict. These people who are adjudged by their conscience are ought to encourage others to halt this mob violence. This rally call to curb the violence against Liberia is a call that we all must answer. We need no reach within and rekindle that gleam of patriotic consciousness and put an end to this quagmire. Let us not forget that united we will stand and divided we shall fall. It is only with hearts and hands and with the cause of our country to defend that we can defeat the foes (underdevelopment, poverty, poor health, corruption among others). Let us put Liberia first. The Author:Johnny Baryougar White is a Human Rights Practitioner and student of International Relations.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more